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PUPlications: To Be Frank
To Be Frank: Everything you need to know about dog behaviour

Ever wondered what’s going on in your dog’s head? Why are some dogs aggressive and others not? What are dogs telling us? And what is it that makes them bark at that most hated of enemies, the postman?

In To Be Frank , dog behaviour consultant Aftab Ahmed draws on twenty years of experience to explain what makes dogs tick and how you can use this knowledge to resolve all problem behaviours, including aggression towards people or dogs, resource guarding, separation anxiety, pulling on the lead and many more.

Whether you need help with resolving problem behaviours or you just want to understand your furry friend that bit better, this is the book for you!

Part I of the book helps dog owners understand the dog’s psyche and why dogs do what they do. It explains how you can tell what they’re saying to us.

Part II of the book is the self-help section. It takes an in-depth look at dog behaviours that particularly concern owners and sets out tried and tested action plans to change behaviours.


Aftab Ahmed is accredited and certified by numerous organisations, including the International Association of Animal Behaviour Consultants, the Institute of Modern Dog Trainers, Guild of Dog Trainers and the International School of Canine Psychology & Behaviour. Aftab is a former corporate City lawyer and lives with his family and dogs in Surrey. In addition to behaviour consults all across England, Aftab regularly lectures on the subject of dog behaviour in the UK and abroad.

Aftab says: “I was inspired to write To Be Frank by the arrival of Frank, a cockapoo, whose mischievous and cheeky personality caused my daughter to raise a stream of questions about how to help Frank understand what was required of him in his new human home. This book addresses all of those questions and much more”


“To Be Frank offers a refreshing take on how to manage the most common dog behaviours that pet owners find difficult to live with. It is a handy reference tool for trainers and dog guardians alike, providing practical management suggestions, and clear protocols that are easy to follow”
– Dr Collette Coll
Zoologist and dog behaviour consultant

“Thanks to Aftab’s no nonsense approach, clear and practical guidance, we have a much better behaved (and happier dog). Highly recommended”
– David Crerer
TV Director

“Aftab has an incredible understanding of dogs, and a gentle but determined approach when dealing with dogs and their owners”
– Sarikhani family

“To Be Frank is absolutely brilliant! The guidance helped us understand so much about about how dogs think. With Aftab’s help, our unruly Cockapoo has been transformed. He’s actually doing what we want rather than what he wants!”.
– Theo Hunter-Jones

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