Dog harness and accessory specialist, Topdog, has been supporting charities across the UK through sales of its dog harnesses since 2019.
Based in Norfolk, Topdog sells a range of unique matching accessories for dogs and their owners, from poo bag holders to harnesses and ID tags. And, for every harness sold, Topdog will donate £1 to a chosen charity, with each style cleverly designed to support a different organisation.
For instance, sales of Topdog’s Pretty in Pink harness support The Pink Ribbon Foundation for Breast Cancer, whilst the Bee Happy design supports The British Bee Charity. A lot of donations have already been made in 2023, with Topdog reporting that harnesses have made up nearly one-third (31%) of the brand’s total sales this year.
Each harness features an original, hand-drawn design, with reversible, adjustable, and nylon-strap options available. Topdog designed their harnesses with dogs and owners in mind – ensuring they are quick-drying, durable and allow ID tags to be attached. Most importantly, they are made to be adjustable and grow with your pup.
“We’ve experienced a lot of love for our harnesses”, Vanessa Applin, Director of Topdog comments. “Which is fantastic, as being able to support charity will always be central to what we do. We really want Topdog to be able to help promote charities and raise awareness of important issues and organisations. Hopefully, as our business grows, we will be able to increase our donations and help even more good causes”.
One organisation that has benefited from Topdog’s support is Norwich-based charity, The Feed which aims to tackle poverty, hunger and homelessness by providing food, training, and support services to vulnerable individuals and empowering people to overcome significant barriers to employment. As well as sponsoring The Feed’s successful dog show earlier this year, Topdog’s latest “Dog Save the King” range supports the charity, through its harness design and t-shirt – meaning owners can match their pups!
Speaking of the collaboration, Vanessa adds, “It has been wonderful to be able to support The Feed as part of our ongoing charity partnerships at Topdog. As a local organisation, it is one we value personally and have really enjoyed being able to get a bit more involved, such as with the dog show, which was fantastic to collaborate on and see the support this received.
Having worked with The Feed for a while now, we have seen how passionate the whole team are, and it’s clear just how important the work they are doing is for the local community – their ‘Social Supermarket’ alone supports upward of 2,000 households, which is just one of many initiatives carried out by the organisation.”
The team at Topdog plan to continue using their harnesses to support charities, and are looking forward to collaborating with new charities as new styles are launched. Readers can explore Topdog’s full range of harnesses here.
About Topdog: Based in the UK, Topdog is committed to providing stylish, adjustable harnesses and accessories that are accessible to all dog owners. Topdog designs harnesses that are reversible for diverse styles and adjustable to accommodate growing pups. With a strong ethos of giving back, Topdog donates £1 to a chosen charity for every harness sold.
About Vanessa Applin: As an avid dog lover, Vanessa took the reigns at Topdog in 2022, becoming the brand’s Director, and collaborating closely with her husband and fellow co-owner, Nick. Beyond her professional life, Vanessa is dog-mum to the Insta-famous, Albert and Victoria, who have earned a reputation as Norfolk’s beloved pug-royalty.