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HOWND Luxury scents – Perfect Valentine’s Day present for your pooch!

Show a four-legged friend some love and ensure a sweet-smelling pup this Valentines and Love Your Pet Day (20th February) with his and her scents from award-winning pioneers of cruelty-free certified plant-powered products for dogs, HOWND.

Available at and select retailers, choose from a spritz of Peach Bum Natural Parfum For Lady Dogs and Butch Leather Natural Cologne For Man Dogs for a gorgeous smelling furry friend.

Peaches and cream scented Peach Bum is a long-lasting luxury fragrance containing sweet orange and jasmine essential oils that will ensure a four-legged lady smells sweet for her favourite dog, ‘tramp’ or human. Meanwhile Butch Leather is the must-have fragrance for discerning dogs, with head notes of Vetiver and Cedarwood essential oils, which is inspired by the scent of warm, soft leather and lush woods.

Both products can be used to freshen up the coat in between baths or as a splash of decadence post cut and blow dry, safe to use with topical flea products and are alcohol, soap, and paraben free pH-balanced natural parfums. Both are priced £12 for 250ml.

Also take aim for a dog’s heart in the romantic month of February with a yummy meal that shows appreciation for their tummy with Hownd’s Plant Powered Superfood range. Available in a choice of four lip-smacking flavours – Fresh Blueberry & Coconut Porridge with Chia & Oats, Fragrant Papaya Chia & Lentil Dahl with Coconut & Moringa,Hearty Quinoa and Pumpkin Casserole with Organic Hemp Protein and Moringa, and dry Superfood with Hemp Protein and Moringa there’s sure to be a Plant Powered Superfood a dog will love. Nutritionally complete and balanced, using 100% clean vegan ingredients, vet approved and naturally hypoallergenic, Plant Powered Superfood is a safe (and healthy) way to join in the meat-alternative revolution, with a flexitarian or plant-based diet. It’s also a great feeding alternative for dogs prone to meat, dairy or fish allergies, and for pudgy pooches suffering the effects of pet obesity, the recipes are high protein/low fat.

HOWND produces Ethical Products for Happy Hounds and is the pioneer of cruelty-free plant-based products for dogs in the UK. Founded in 2013 as Butch & Bess and rebranded to HOWND 2015 by Mark Hirschel and Jo Amit, the company creates a multi-award-winning range of ethical health, wellness and hygiene products certified by Cruelty Free International, The Vegetarian (Vegan) Society, PETA Cruelty Free, PETA Not Tested on Animals, The Ethical Company Organisation and Nature Watch Foundation. The company is also the mastermind behind national Bring Your Dog To Work Day and makers of the viral social brand movie When Harry Met Hero which has amassed more than 10 million views on Facebook.

Pamper a pooch this Valentines and Love Your Pet Day at and select retailers.

Peach Bum Fragrance 

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